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Standard Operating Practice for Business Correspondents

Udyamimitra Standee

Udyamimitra MSME Loan Flyer

MSME Pulse - A Quarterly Report On MSME Credit Activity

Ease of Access Kit for Suchs

Bamboo Resource Status and Business Opportunities In Jharkhand

FAQs for Lenders

Portal Related


  • This is very vital information which ensures timely alerts being received by lenders towards applications lodged, not picked up and so on. Branch Users can go to ‘My Profile’ section available on the top right section of the screen and update the relevant details. Super User can also go to ‘Branch Users’ module, select the branch concerned, click on the ‘Edit’ option under the Gear Button and update the relevant details.
  • Besides three choices, applicant can visit his/her choice lenders (other than lenders selected earlier) and request them for considering their loans. The portal provides option of access of e-marketplace for all lenders and Branches (irrespective of applicant’s selection) which are active on the portal.
  • Applicant can visit his/her choice branches (other than preferred branch selected earlier). As above, the portal provides option of access of e-marketplace for any lender/ branch irrespective of applicant’s selection.
  • Apart from linking prospective borrowers to lenders for loans, the udyamimitra portal also provides access to handholding support through a network of governmental/ non-governmental agencies engaged in training, skill development, mentoring, entrepreneurship development programme, project report preparation/application filling, work shed/utility support services and subsidy schemes.
  • Yes. However, the details are to be captured in “Offline Loan Application” menu of portal (available under “Official Login” by respective branches). Please remember to feed all details correctly as these shall be picked up for MIS, review and monitoring purposes.
  • The lender is able to modify the application in case if it is received in offline mode. Whereas, the applications received in online mode cannot be modified by the lender.
  • You may respond to the applications as per the code of commitment adopted by your organisation. We have also provisioned for e-alerts. Upon sanction and first disbursement, the status is to be updated in the portal so as to have real time MIS. Failure to update the disbursement status shall lead to other lender (if any) which has sanctioned to the same entity going ahead with disbursement. In our next stage of development, we shall enable the feeding of subsequent disbursement.
  • Market place is a place provided in dashboard for all stakeholders where all online loan applications would be aggregated and lenders would be able to pick up any applications and process. It would bring about competition among the lenders, paving way for bagging the best terms for applicants. To be active on the marketplace, first Nodal Officer and respective branch of your organisation needs to log in to the portal. Thereafter, the portal is to be regularly visited and pending applications appearing on the market-place may be disposed of by suitably updating their status as ‘Picked Up for Processing’, ‘Sanctioned’, ‘Disbursed’, ‘Not Interested’ etc.
  • Till the first disbursement, the application would be available in market place. However, after disbursement, no lender can act on the particular disbursed application.
  • There is no need to upload MIS on the portal. The system generates MIS on its own based on information available in the portal with respect to sanctions, disbursements etc. on real time. However, to reflect the true and correct picture of the progress made by your organisation, ensure feeding of all information (including timely and regular updation of information) on Offline Loan Application as well as updating status of online applications as ‘Picked Up for Processing’, ‘Sanctioned’, ‘Disbursed’, ‘Not Interested’.
  • All lender users have been provided dash board which are embedded with blue coloured numbers. Upon clicking of these numbers, various reports would be generated into an excel sheet.
  • You may like to use Messaging Module available on portal to contact loan aspirants regarding seeking clarification on application/ additional document requirement/ follow - up etc.
  • Any loan applied on the portal (on or after Mar 31, 2017) gets analysed through in-built NCGTC/ CGTMSE rule engine. The portal provides a better understanding to the lender on the tentative eligibility of Guarantee Coverage. Thus it reduces their time spent in this regard. Upon clicking the ‘gear’ icon appearing on the right hand side of each application, it would show an additional menu option ‘NCGTC/ CGTMSE Coverage’. On clicking the ‘NCGTC/ CGTMSE Coverage’ either on the drop down menu or while viewing the details, a checklist would appear, providing the tentative eligibility checklist which is divided into two parts. One set of rules get checked by the system and the other one is to be ensured by the lender. A tick (✔) or a cross (✖) appears against each check list item.
  • Please click on 'Ease of Access Kit' available on top right corner of your dashboard in order to view various features available on portal.

FAQs for applicant

Login Related


  • The portal incorporates all the functionalities of existing portal (http://www.standupmitra.in) and shares a common database, the super user id/ password allotted for standupmitra can continue to be used for log in into udyamimitra portal. In case, the same has not been received, please drop an email to support@standupmitra.in with details :- Name of the Bank, Name of the Nodal Officer, Mobile Number, E-mail Id (official), Address (with State and District). We shall send the id/ password for Super User of your Bank via return e-mail. Therefore, please ensure that your Bank has received Super User ID/ Password and already started using it. In case the designated Nodal Officer of your Bank has been changed, the new person may continue using the same username and password after suitably updating details like Name, Contact No., Email-id etc. under the ‘My Profile’ section.
  • We have created User IDs for each of your branch linking with the IFSC of each branch. In case for some Regional Rural Banks (RRBs), where all the branches having same IFSC code, to facilitate the mapping of branches of such RRBs on to the portal, we have assigned dummy IFSC codes. Similarly, in case of NBFCs/ SFBs and Fintechs, dummy IFSC codes have been created for the branches. Communication in this regard has already been sent to identified / nodal officers through e-mail. In case of non-receipt, please drop an email to support@standupmitra.in for resending the User Id/ password. Also you may please check at super user level that data is correct for your branches.
  • To add a branch, which is not appearing in the 'Masters' list of branches, the respective Super User can add the branch details by clicking 'Masters' -> 'Branches' -> 'Add' to add the Branch. Thereafter, the Super User may add the Branch User for the newly created Branch by clicking 'Users' -> 'Branch Users' -> 'Add'. The username and password for the branch user will be created at this stage and the Super User may suitably intimate the login credentials to the Branch User. On same pattern the Super User may add the newly opened Branches.
  • The respective branch may go to ‘Reset Password’ option available under Login screen and enter Email ID and User Name to receive the link to reset password in the registered email id. Alternatively, Super User can go to ‘Branch Users’ module, select the branch concerned, click on the ‘Edit’ option under the Gear Button and reset the password.

FAQs for applicant

Scheme Related


The following enterprise loans –

  • MUDRA Loan (upto 10 lakh)
  • STAND UP INDIA Loan for SC/ST & Women- between 10 lakh to 100 lakh for green field (new) enterprises
  • SME Loans (presently upto 200 lakh)
  • For loans below 10 lakh, banks are already lending under their existing schemes. Further, MUDRA Ltd. also operates 3 schemes viz. Shishu/kishor/Tarun through banks for loans up to 10 lakh. Please visit www.mudra.org.in for further details.

FAQ for Certified Credit Counsellors

Certified Credit Counsellors (CCCs)


  • Certified Credit Counsellor (CCC) refers to an individual MSME advisor who has passed the prescribed certification course (Certificate course on MSME) conducted by IIBF). Thereafter he would approach Implementing and Registering Authority (IRA) i.e. SIDBI and after due diligence he would be empanelled on udyamimitra portal. Such of those candidates who are recommended by SIDBI to IIBF will be issued a joint certificate by IIBF and SIDBI. CCCs shall act as a facilitator for MSME entrepreneurs (existing or potential) to access the formal financial system with greater ease and flexibility. Institutions meeting prescribed eligibility criteria can also be enrolled as Credit Counselling Institutions (CCIs) to render similar services.
  • On the demand side, the Micro and Small Enterprises (MSE) entrepreneurs look for credible advisors to setup and step up their entrepreneurial ventures. They want an assurance about advisors being governed in terms of scope of service, service quality, benchmarked fees, and grievance redressal etc. The empanelled service providers (CCCs) are expected to be proactive / responsive to MSE entrepreneurs facilitating supply side of credit with strengthened business leads/connects. This will ease / assure lending institutions/bankers on credit proposals and customers as having passed through a due diligence mechanism. Both demand and supply side look for regulated/governed advisors.
  • Indian Institute of Banking & Finance (IIBF) conducts the certification course (Certificate course on MSME).
  • Implementing and Registering Authority (IRA) refers to the entity which shall implement the "Framework for Credit Counselors for the MSME sector". SIDBI is the IRA for CCCs.
  • Credit Counselling Institution (CCI)refers to an entity registered or formed under a Central / State Government legislation and working in the area of access to credit, credit counseling or financial literacy. CCIs shall be manned by trained professionals, certified by the Certification Agency and empanelled by IRA.
  • Only individuals are entitled to be enrolled as CCCs. Graduate with finance/economics, engineering-cum-finance, commerce qualifications or retired bankers with 5 years or more experience in credit to MSMEs in India.
  • Have qualified the prescribed course for credit counselors i.e. certificate course on MSME conducted by IIBF.
  • Conversant with Information Technology skills along with communication proficiency and team building skills.
  • Age of individuals should generally not exceed 65 years at the time of selection. Continuation as CCC, shall be subject to performance review, till the age of 75 years.
  • Should not be a defaulter to any Banks / FIs or criminal case pending against him/ her or black listed/debarred by any agency. (self declaration to be furnished)
  • Should have necessary infrastructural facilities to extend services efficiently.
  • Will have to be enrolled on portal. Merely qualifying the certificate exam shall not allow a person to practice as CCC. He/she has to pass through the filter mechanism prescribed.
  • Institutions / entities set up under Indian law are eligible to enroll as CCIs. They should have capacity, market standing, satisfactory corporate management / financials and footprint in financial/banking operations.
  • CCI to be in existence for 2 or more years and should have been filing Income Tax returns / reports regularly
  • It should have a pool of qualified individuals (more than one), whether on contract or on regular employment, having passed prescribed certification course i.e. certificate course on MSME conducted by IIBF.
  • CCI should not be a defaulter to any Banks/FIs or have criminal case pending or be black listed/debarred by any agency. (Self declaration to be furnished).
  • Have adequate infrastructure both physical and soft infrastructure (in the form of faculty/professional). • Have adequate infrastructure, physical and soft (in the form of faculty/professional/equipments etc.).
  • Satisfy the eligibility criteria prescribed (as given in Hand Book on CCC) for enrolment.
  • Qualify the prescribed certification course i.e. Certificate course on MSME conducted by IIBF (http://www.iibf.org.in/certificate_exam_schedule.asp)
  • Qualified candidates may apply through udyamimitra portal (https://udyamimitra.in/Home/CCC) for enrolment.
  • Eligible candidates would be empanelled as CCCs on portal after due diligence process

CCC is expected to guide new / existing / budding / potential /aspiring Indian entrepreneurs and providing them end-to-end solutions that may be leading to bank connect. It shall include :

  • identification of aspirant entrepreneurs;
  • Structuring the application with requisite documents / information
  • collection and including verification of primary information/data
  • creating awareness about schemes and facilities available including debt counselling
  • processing and submission of applications to banks or financial institutions using online/offline lodgement tools
  • assisting in obtaining disbursement including documentation, security/ charge creation, perfection and satisfaction thereof.

For detailed roles and responsibilities of CCCs, please go through the Handbook, hosted on udyamimitra portal and can be accessed with the following link. E-Handbook for CCC's

  • Business correspondents (BCs) are generally appointed by a bank (under a contract arrangement), whereas CCCs shall be entities to act as customised matchmaker between MSMEs and Banks. BCs also facilitate borrowing whereas CCC shall exclusively facilitate the credit connect.
  • Yes; services of CCCs shall be chargeable (within the benchmarked fee structure) unless subsidised by some agency.